In 2005, Trollback + Company (www.trollback.com) was tasked with a multifaceted rebrand of Court TV. The task – reinvigorate the network’s original image. The result – a new attitude that was reflected in the updated design, logo and tagline.
As a lead on this project in the CourtTV in-house creative department, I redesigned the network’s stationery with the updated look and attitude of the brand. I used a color palette of bright reds and blues, a clean combination of bold typeface, vibrant colors, and the symbolic elements of a DNA test and the new “Seriously Entertaining” tagline.
Creative Director: Joseph Alesi
CourtTV/Turner/Time Warner
